Backing Unite Us in their Mission to Connect Health and Social Care
Social determinants of health (SDoH) — encompassing food, housing, transportation, and employment — are critical to whole-person health and patient care; in fact, SDoH are responsible for up to 80% of patient health outcomes. However, despite our country’s overspending on healthcare, we have failed to address and properly manage SDoH, posing a significant problem to patients and health systems alike. Negative patient outcomes and excess healthcare costs due to factors like housing instability, unemployment, social isolation, and food insecurity are tangible and quantifiable, a tax on our communities and society at large that New York-based Unite Us is working tirelessly to alleviate.
Unite Us is a market-leading, outcome-focused enterprise technology company providing the digital infrastructure to create coordinated care networks to improve health outcomes for all. For context, the traditional process of connecting health systems, community-based organizations, and individuals in need is fragmented and dependent on manual processes, making it challenging to ensure coordinated care, improve health, and track outcomes at scale. As a result, populations across the country are receiving inadequate healthcare due to the misalignment, non-transparency, and lack of coordination and accountability between social care and health care providers. Conversely, Unite Us’ coordination software powers an integrated health and social care ecosystem, providing these constituents with a secure mechanism for identifying individuals’ needs, making referrals, creating care plans, and measuring impact. As the bridge between social care and health care, Unite Us addresses gaps in health equity by increasing access to resources and improving the health of all communities.
Founded in 2013, by military veterans Dan Brillman (Air Force Reserve Pilot) and Taylor Justice (former Army infantry officer), Unite Us has witnessed tremendous growth over the last few years, now operating in 42 states with customers including Kaiser Permanente, Humana, CVS Aetna, Cleveland Clinic, and the state of North Carolina. While their execution to date has been impressive and impactful, there’s still an incredible amount of work to do to ensure equitable, improved health outcomes across our country. We’re thrilled to support Unite Us in their continued growth as the newest addition to the PLUS Collective.
We recently invested in the business alongside Series C lead investor ICONIQ, as well as Transformation Capital, Define Ventures, Salesforce Ventures, Town Hall Ventures, Oak HC/FT, and strategic healthcare partners. In addition to bolstering the company’s balance sheet to fuel further market penetration, PLUS and members of our artist & athlete collective will work with Unite Us to raise awareness around the Unite Us platform and leverage cross-promotional partnerships with their charity foundations. PLUS and our clients are excited to be on the journey with Taylor, Dan, and the team with the hopes of improving health outcomes and equity at scale in the years to come.
